CMOs, marketing directors and business owners underestimate the enormous impact they play in creating powerful advertising and marketing for their company. Greg Fine, principal and creative director at Ding Communications, offers a few thoughts on how you can wring the very best work from your advertising agency and get the most from your marketing budget by playing a lead role in steering your agency’s efforts.

Our Speaker:
As a principal and creative director for Ding Communications, Greg has had the opportunity to worked with an array of clients. Currently, he oversees marketing for Western Nevada College, Greater Nevada Credit Union, UNR’s Cooperative Extension, Urology Nevada,  Bidart & Ross, and others.

A native Nevadan and graduate of UNR (BA Journalism), Greg held publicist positions at both Harrah’s Lake Tahoe and the Reno-Sparks Convention & Visitors Authority, before joining another Reno-based ad agency as copywriter.

Previous work includes strategic marketing for Bay area newspapers, travel and hospitality, (Reno-Sparks Convention & Visitors Authority, North Lake Tahoe Visitors Authority), technology (Oski Energy), general and professional services (Reno Lawn and Landscape, Signatures Landscapes), real estate (Schwartz-Stanton Group, Ticor Title of Northern Nevada), and several non-profit partnerships, including the Komen Race for Cure, the Reno Philharmonic and Girl Scouts of the Sierra Nevada.

Wednesday, July 21, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, July 19

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

It’s been said that marketing is 1% inspiration, 29% perspiration, 70% plagiarism. If Shakespeare were writing today, he’d probably be in trouble for all his borrowed plots and characters. But – trademarks, copyrights, plagiarism, oh my. What can get us into trouble and how can we stay safe while maintaining our creative edge?

And what about the intellectual property that’s a vital asset to any business? Securing rights to your company’s name, logo, images, trade secrets and trademarks is as important as protecting any other valuable business asset. Join us and hear what you need to know before ‘recycling’.

• Finding out if it belongs to someone else.
• Giving credit where credit is due, when and how.
• If it sounds like a duck, is it?
• When in doubt, what to do?

Our Speaker: Bonnie Drinkwater is a high energy, and yes, entertaining attorney who is well known in Reno for her down to earth, practical legal services. She practices in the areas of corporate, employment, and intellectual property law, and her firm prides itself in its straight-forward communication. A native Nevadan, Bonnie holds dual degrees in Finance and International Management from Georgetown University in Washington, D.C. and a law degree from the University of Notre Dame. She was admitted into the Nevada Bar in 1994.

Wednesday, June 16, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, June 14

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Find out how branding agencies help companies of all sizes to create compelling names and powerful brand identities—and how you can use tips and techniques from the pros to create your own. Award-winning writer and creative director David Branby will show how it’s the size of your ideas, not the size of your wallet that counts.

Our Speaker: In the past year, David Branby’s firm has successfully re-branded Dickson Realty, Crisis Call Center, H+K Architects and Dinter Engineering. David is an imaginative writer and visual thinker with 23 years of strategic marketing experience and a penchant for brand development. He established his branding and web design agency, David Branby Advertising, Inc., in 2003. David is the recipient of a Clio® Award, a Silver Microphone Award for radio advertising and more than 100 ADDY awards.

Wednesday, May 19, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, May 17

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Consumers trust eachother more than they trust your brand, and social media, through Yelp, Twitter, Blogs, Facebook, and more gives them easy access to their trusted network. Social media is a core component that drives brand perception and your marketing plan should reflect that. But you can’t just launch a one-off message and hope for success. Your entire brand needs to become social in order to create something interactive, something remarkable that translates into success.

Rob Gaedtke and Mike Henderson present their insights into creating social brands and reaching customers on their terms on the web through social brand building, content marketing, and an ecosystem approach to web marketing.

Our Speakers:

Rob Gaedtke heads up OTO | travel, One to One interactive’s travel and tourism practice group that provides complete one-to-one digital marketing solutions for today’s travel brands. Here he manages a team of creative, technical, and strategic professionals building online ecosystems and dynamic websites supported and grown through email campaigns, social media tactics, online and broadcast video as well as paid and non paid search.

Since 2005, Mike Henderson has delivered strategic and creative social media marketing campaigns and content including strategic social media planning, copywriting for web, email and print; video production; photography; coordinated multimedia campaigns and account management and sales.

Wednesday, April 21, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, April 19

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Our speaker, Michael Fitzpatrick, helps highly competitive auto dealerships change their websites to help buyers find them online. Join us and learn what you can do right now to drive targeted traffic to your website. Find out about:

• On site and off site SEO
• How to evaluate your website
• Organic and paid search
• How to make a positive impact right away.

Our Speaker: NetBizCoach is his name, and SEO is his game. Michael Fitzpatrick, is owner of NetBizCoach and V.P. of sales and marketing for DealerTrend, an international auto internet marketing company located in Reno. Mike brings a wealth of online marketing knowledge, with experience in the very competitive automotive industry. His clients consistently rank high on their potential customers’ search results page.

Wednesday, March 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, March 15

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

The Advertising Association  of Northern Nevada Art Slaves 2010  Show  and  Sale  is  a  group  exhibition  featuring fine  art, music  and written word  created  by  communication professionals  from  the  Truckee  Meadows.  It  is  a  true, “anything  goes”  kind  of  show…painting,  sculpture,  mixed medium, ceramics, photography, music, audio/video, written word,  performance  art:  traditional,  experimental  and  the unheard of. We encourage people working in all mediums to participate. All artwork needs to be dropped off at Digiman Photography  Studio, 4690 Longley Lane, #124  no later than Friday, June 25th between 9 am and 6 pm. Please contact Frank Haxton at 775-741-1375 for other arrangements.

Art Slaves: July 1st thru 31st, 2010
West Street Gallery, 134 West St., Downtown Reno
For more information visit www.a2n2.com.

Download Brochure

Get the insider’s scoop about Google’s free tools and see a demonstration of the unique features they offer. Everyone is profiting from Google, why not you?

• Learn about the most effective free Google tools
• See demos of analytics, site maps, alerts, keyword tool, maps, widgets… and more
• Find barriers you can eliminate when Google crawls and indexes your site
• Drive traffic to your site – evaluate links and Google search queries

Our Speakers:
Jarrod Lopiccolo is CEO of Noble Studios, an international web development and digital marketing company. In 2009, in a struggling economy, Noble Studios experienced its largest growth in sales, securing service agreements with international brands, such as Autodesk, Inc., one of the world’s top five software companies.

Tyler Kayser, Lead Web Developer at Noble Studios, has a passion for new technologies. Tyler is described as “a brilliant programmer who can tackle the hardest projects without breaking a sweat or mussing his hair. He is a Dr Pepper fueled logic machine.”

Wednesday, February 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, February 15, 2010

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

The RSCVA has seen a decade of declining visitation, now worsened by the mother of all recessions. Michael Thomas, executive director of marketing, will tell about the process to revitalize the region’s brand, rally the tourism community and catalyze the area’s marketing with a new campaign. Michael will share stories from the trenches about:

• Marketing’s role in reinventing or revitalizing a business
• How to overcome resistance to change
• How a brand is earned, not made
• How to find the answer to kick start YOUR brand

Our Speaker: As executive director of marketing for the RSCVA, Michael oversees communications, advertising, special events and Internet marketing.  He previously focused on economic development, business development, sales and marketing with EDAWN, Twelve Horses and TechAlliance.  Prior to those roles, Mr. Thomas was a broadcast journalist, last working as an anchor reporter for KTVN Channel 2. He has received recognition from the AMA and PRSA and was named one of the inaugural 20 under 40 award winners by the Reno Gazette-Journal and Reno-Tahoe Young Professionals Network.

Wednesday, January 20, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, January 18, 2009

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

The Stars of Marketing will be honored for campaigns in the Direct Mail, Non-Profit Marketing, Print Advertising, Publicity / Public Relations, Real Estate Marketing, Special Event Marketing, Viral/Guerilla Marketing, Web Marketing and Comprehensive Marketing categories. In addition, two awards will be given out for this year’s Marketer of the Year and Lifetime Achievement.

Wednesday, December 9, 2009
Siena Hotel Spa Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, December 7, 2009

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP