Stay up-to-date with the latest news and events from the Reno-Tahoe AMA.
Now it’s time to celebrate the best marketing campaigns of the year. Please join us for GlamourACE:
The 2008 Reno-Tahoe AMA ACE Awards
May 15, 2008
Harrah’s Convention Center
Reception at 6 p.m. / Dinner at 7 p.m. /
Awards Program 7:30 p.m.
Members $55 / Non-members $65 /
Table of Eight $400
Attire: GlamourACE or Glamorous.
Please RSVP by 2pm Tuesday, May 13 at www.RenoTahoeAMA.com
Wednesday, April 23, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now
People Are Talking About You Online.
What are they saying? How do you find out? How do you respond?
And how can you use the conversation to your benefit?
The explosion of social media puts the power to enhance or destroy a reputation in the hands of the consumer. In this compelling program, author and UNR professor, Judy Strauss unveils a blueprint for building, managing, monitoring, and repairing your online reputation.
“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!”
—David L. Sifry, founder and Chairman, Technorati, Inc.
Our Speaker
Dr. Judy Strauss is a consultant, award-winning author, and former entrepreneur who teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at UNR. Her newly released book is, “Radically Transparent: Monitoring and Managing Reputations Online.” Her other books include “E-Marketing” and “Building Effective Websites”.
Time
Wednesday, April 23, 2008
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM
Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Free - Students with RSVP
RSVP online by Monday, April 21 at 2:00pm
With Marlene Olsen, of Olsen & Associates
FRIDAY, APRIL 18, 2008 - Check in 8:00AM-8:30 - Program 8:30-10:00
Harrah’s Reno Convention Center
RSVP online now and save
No one likes the news about economic recession, slowdown and downturn - because unfortunately people buy into it, then react to it and create unnecessary momentum. It’s what is happening in the country and our community right now. But historically, Reno and Northern Nevada have fared better than the national trends. And, if we have to deal with slower economic times, we can get smart, be clever and come out on top!
At AMA in the AM, Marlene Olsen will present “Smart Marketing in an Economic Downturn”.
You’ll learn how to:
Olsen, president of Olsen & Associates and columnist for Northern Nevada Business Weekly, has served the community for more than 30 years, creating positive relationships for clients in the communities they serve by utilizing the most effective forms of communication. In 2005 Olsen received the Professional Achievement Award from the Alumni Association at the University of Nevada, Reno. She was also inducted into the Public Relations Society of America (PRSA) Hall of Fame in 2003.
DATE: Friday, April 18, 2008
TIME: Registration and Networking: 8AM-8:30
Presentation and Breakfast: 8:30AM-10:00
PLACE: Harrah’s Reno Convention Center
COST:
$30 - AMA Members With RSVP
$40 - Non-Members With RSVP
$50 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at 8:30 AM
$15 - Students with RSVP
The 2008 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award. To nominate someone, please email the following information to Jessica Hensler at jessica.hensler@hmcarchitects.com
Marketer of the Year
1. Name
2. Title
3. Organization
4. Three significant contributions to the advancement of the marketing profession
Lifetime Achievement Award
1. Name
2. Title
3. Organization
4. A brief description of this person’s body of work and why they deserve this award
Nominations are due on Friday, April 25, 2008.
Wednesday, March 26, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now
Located in Minden, GE Energy is one of the world’s leading suppliers of power generation and energy delivery technologies including those driven by renewable resources such as wind.
Have you ever wondered how GE Energy handles marketing? GE people are living the brand and have turned imaginative ideas into a new marketing approach. As an engineering, process driven company, they’ve developed a method to engineer marketing as well. And their innovation has produced significant results.
Find out what GE does differently that you can apply? Learn tips and tactics, and take home a few ideas that just might help you turn the corner with your marketing plan.
Our Speaker:
Lee Bonner is Senior Communications Manger for GE Energy.
Time
Wednesday, March 26, 2008
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM
Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP online by Monday, March 24 at 2:00pm
UPDATE: You’ll have to wait until the next Just Talk to find out what a Schmoozapalooza is, because we’re postponing it until spring!
But, please join us and NCET for Wifi Wednesday instead!
The Chocolate Bar
Wednesday, March 12, 5:30 - 7:30 pm
475 S Arlington Ave
Reno, NV 89501
(775) 337-1122
In anticipation of our February AMA luncheon panel that will be critiquing this year’s Super Bowl ads, we ask the question, “are the ads getting better or getting worse?”
Surely, more money is being spent on them each year. Surely, ad execs and creatives have more data and better understanding of what drives consumers. So, in theory, with all the attention and effort that is poured into them they should be getting better- right?
This year’s Super Bowl attracted more viewers than nearly any other program in the history of television (only getting beat by the last episode of MASH- that pesky bugger refuses to go away). On top of that, there’s no other program that people tune in specifically with high interest in the ads- even if they have no interest in football at all!
All those captive eyeballs are a precious treat for advertisers, anxious to set their services or products before them. It’s no surprise, then, that there has evolved a standard that viewers expect; we don’t just want to see your ad, we want to be entertained. People tune in to be surprised, to be drawn in & to see ads that reach a level not usually seen during regular programming.
It’s not just on TV that the war is waged either. Two major trends have pushed the attention to the internet as well: 1. Companies now use the TV spots to generate web traffic and 2. Internet video has become incredibly easy to create and access. Super Bowl commercials see longer lifespans as they are reposted on the internet- something that countless companies attempted to harness this year. Youtube even gave the ads their own page.
So what was the result?
Well, there were certainly more people watching the Super Bowl this year, but their habits may show a general dissatisfaction with what they saw. Many have claimed that the commercials aren’t what they used to be. CBS’s Sunday Morning blames the internet:
Every year, we expect miracles — and every year, to be honest, many of them disappoint. This year is no different, though the culprit might surprise you - that vast new advertising frontier we call “the Internet.” Yes, the great equalizer has leveled the playing field; now bad is the new good.
Even web traffic from the ads wasn’t what was expected. According to Akamai Techologies (the folks who track this sort of stuff), the ads this year didn’t drive significant traffic to the advertisers websites. While ad execs and marketing VPs attempt to figure out why, the question remains “could it be the ads themselves aren’t living up?”
One exception, though, was the Godaddy spot. While many others failed to drive the expected traffic, Godaddy won big by having their original ad banned by Fox, and be replaced by another they produced in order to sent viewers online to watch the original. I’m pretty certain the ban was part of Godaddy’s strategy, but nevertheless it succeeded. I’ll post the aired ad below- you can decide if it’s enticing enough to follow it to the original. See you all at the Luncheon!
The Super Bowl is the biggest advertising venue of the year, reaching up to 60 percent of the United States’ population. However, it is not just the big game that draws spectators. According to a Retail Advertising and Marketing Association survey, 36.3 percent of consumers will tune in primarily to watch the commercials. With so many eyeballs on the screen, Fox had advertisers paying $2.7 million for a 30-second commercial.
The top-dollar ad spending was not the only impressive number for the big weekend:
Viewing Statistics
- 141.4 million viewers
- More people watched the Super Bowl than voted in the 2004 Presidential Election
Party Time
- 7.5 million parties on Super Bowl Sunday
- 1.5 million televisions are sold the week prior to the game
- Big screen television sales increased five-fold
Food Consumption
- Food consumption during this weekend is second to Thanksgiving
- 13.2 million avocados are sold in preparation for guacamole
- According to the Snack Food Association, 30.4 million pounds of snack foods are consumed by Americans
- 1 in 7 people order take-out or delivery from a restaurant
- The largest number of pizza deliveries are made during Super Bowl Sunday, most of them during half-time
Beer Consumption
- According to the Beer Institute, 3.5 percent annual beer sales come from Super Bowl weekend
- The big game makes January one of the top months for beer consumption
Sources: Associated Content and About.com
We know you’re excited about the February Luncheon, “Who Fumbled, Who Scored” panel, and we know you can’t WAIT to chime in.
So, here’s a couple clips of Super Bowl commercials that YOU can sound off on.
What do you think- instant classics or just ho-hum? Are they worth the nearly $3 million they cost for airtime alone?
BUDWEISER: ROCKY
BRIDGESTONE: THE SCREAMING SQUIRREL
COKE: FIGHTING BALLOONS
